Your Digital Nonprofit: The Social Profit Stack

Hi Reader, How’s your summer going so far? I’m keeping today’s email short and sweet. As you read this, imagine me sitting at a picnic table in front of my tent with a cup of tea and my book. – You already know that retaining your current donors can be challenging. We hear it so often. Donors say they feel like an ATM or the organization they give to only reaches out when they need funding. Let’s put the brakes on that feeling. Making the smallest positive gestures to donors can make a huge...

Imagine this. A prospective donor finds your website. Happy they’re there, they click around and quickly understand the value of your nonprofit. They want to learn more information and continue scrolling down the page to see your newsletter sign-up page. It stands out. It asks the prospect to add their name and email address. Intrigued, they sign up. A generic thank you sentence appears on the screen to show they received it, but nothing happens. In today’s edition of the Social Profit Stack,...

Hi Reader, Imagine this… You're running a nonprofit with an incredible team and a mission that always sparks your community. But, deep down, you know the organization isn’t running smoothly—there are too many balls in the air. You don’t have a way to track donors and volunteers, so follow-ups get missed, and donors feel unappreciated. Your website needs an update to improve navigation. Your email marketing aims to engage your donors, but often, it feels like you’re shouting into the void....

Happy Sunday Reader, Imagine this… You just donated to a nonprofit supporting a cause you care about. Post donation, you felt incredible. You’ve done the right thing. A few days go by. You have yet to receive any communication from the organization. No acknowledgement, not even a thank you. You begin to wonder if they even received your donation. A week goes by—still, nothing. Two weeks later, you receive a generic email from the organization, thanking you for your support but providing no...

Hi Reader, Meet Jamie. Jamie is a senior development officer who has been on what I call the struggle bus when it comes to connecting with her audience. I bet you can relate. Jamie knew it was time to try something new. She began rewriting her usual ‘impersonal’ emails, sharing more of her personality and addressing recipients by name. She wrote stories about her team’s work on her email broadcast. She researched the audience and asked about her readers’ interests. They began responding...