Earlier this week, I scrolled through LinkedIn and found a video by Gary Vaynerchuk, a.k.a. Gary Vee.

If you’re unsure who Gary Vee is, he’s a serial entrepreneur and internet icon who has shared his online business knowledge since creating his first online wine store. If you can get past his f-bombs, he’s fun to watch and knows what he’s talking about.

He nailed his message in the video:

“It’s time we stop complaining about our “reach.” All 10 of the biggest social networks are free - in the history of advertising, we have never been able to get distribution for free .. this is a remarkable time .. “free attention at scale” instead of blaming the platforms for your content not crushing … let’s focus on making the content better and understanding how to be better at it …” [see video here]

Today’s email isn’t about Gary.

It’s about using social media as a starting point to attract new donors. In a time where connectivity and communication thrive online, social media can set you apart.

I hang out in online circles every day. Trust me when I say there’s much room for you to make an impact.

Today, we'll explore six ways to help make social media an invaluable resource for your cultivation strategy and maximize your impact.

Let’s dig in.

They're Liking It

I know what you’re thinking - I don’t have time for social media. Or I don’t know how to do it. I never learned how to post on [enter platform].

Specific social media channels have been around for a while, but with new platforms like TikTok and Threads, you can begin today and deliver your impact immediately.

With the ability to reach, engage, and inspire a global audience, social media continues revolutionizing how nonprofit organizations operate.

From people becoming aware of your organization to those excited to hear about the impact your organization makes, you’ll encourage your audience to check out your services and, ultimately, give.

Return to Focus

As Gary Vee said, social media is free. It's an essential tool for your nonprofit.

Of course, your time is not free. However, its cost-effective nature helps create a powerful online presence. By taking more time on your chosen platform, you’ll gain the attention of potential supporters.

Take advantage of free attention at scale, and use these 6 strategies to get you in front of your supporters.

1. Generative AI for Content Outlines

A significant advantage of the digital age is the ability to use generative AI, like ChatGPT, to help you create content. Tools like these can help you generate outlines, brainstorm ideas, and even assist with the editing process.

If you end up using this tool the whole post, be transparent about its use.

By leveraging AI, you’ll simplify the process by streamlining your content creation process, freeing up valuable time and resources for other critical tasks.

2. Embrace Distribution

Unlike traditional marketing channels, social media allows you to distribute content for a minimal cost. Whether you're sharing compelling stories, impactful visuals, or informative videos, you can reach your target audience without hefty advertising costs.

It's a budget-friendly approach that levels the playing field for nonprofits of all sizes. Create once and redistribute your content on other platforms.

3. Cultivate Your Audience

Everyone is online these days. Find out where your supporters spend their time online.

Social media platforms create a community around your organization’s mission. By posting relevant content and engaging with your audience, you’ll enjoy a loyal following of supporters who share your passion for positive change.

Encourage conversations, respond to comments, and foster a sense of belonging in your online community. And share stories that inspire giving by sharing how others have contributed to your campaigns.

Always remember to drive your audience to your website or donation landing pages.

4. Social Media Management Tools

Managing multiple social media accounts can be overwhelming, but social media management tools like Hootsuite, Buffer, or Sprout Social can streamline the process.

These tools allow you to schedule posts, track analytics, and maintain a consistent online presence, all while staying organized and efficient.

Always keep an eye out for daily news. Be mindful of your scheduled posts.

5. Make Informed Decisions

Social media platforms provide insight into your audience's behaviour and preferences. Use these analytics to tailor your content and engagement strategies.

By understanding what content works and what doesn't, you can make data-driven decisions to improve your nonprofit's social media presence.

Most platforms include an analytics page to help you view how your posts engage with your audience. Double down on sharing posts that resonate with your audience.

6. PowerUp Collaborations

Social media helps you tap into the collective wisdom and resources of your followers. Encourage collaborations with influencers or other organizations that share your values. They’ll amplify your impact and extend your reach beyond your existing network.

Through shared initiatives, joint campaigns, or co-hosted events, you’ll leverage the collective power of their partners, amplifying their impact and driving positive change on a larger scale.

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With the ability to cultivate a community, use the full potential of social media to advance your mission. Don’t give up! It’s the beginning of your donor’s online journey. They'll like it.

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🎯Need a spark to get you back into posting on social media? Let's chat! Hit reply or set up a meeting with me!

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Link 💜

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Thanks for reading. You're awesome ✌🏼

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