Your Digital Nonprofit: The Social Profit Stack

Explore Automation: A Direct Line to More Impact 🌱

Published 4 months ago • 3 min read

Imagine this…

You just sat at your desk to work on your next appeal. You've done all you can to create the best writing environment.

You want it to be zen.

You've put your headphones on to listen to the Lofi playlist.

You're all set. You start writing. Then…

*Bling* You receive a blaring notification.

And again. *Bling.*

Ugh. You realize you forgot to hit the Focus setting on your computer.

Huge distraction.

You immediately click do not disturb for an hour. It turns off the notifications on your computer, your phone, and even your watch, all at the same time.

You don't think about it often, but this simple automation always sets you up for an hour of peace while writing.

What else can I automate in my workflow?

In today's edition of Social Profit Stack, we'll explore adding simple automation to your donation process and how it can empower your donors when making their next gift. So good nobody will notice.

Let’s dig in.

Manual Process to Automation

Transitioning to automated processes doesn't happen overnight, but knowing that these changes will save time, increase productivity, and provide the support your team needs to get their work done.

I feel it. You've done things efficiently for ages, and now there's talk about changing how you do things.

Updating steps in your workflow can be overwhelming, but adding automation is worth a little pain. The benefits far outweigh the initial discomfort.

Automation streamlines repetitive tasks, minimizes error, and allows your team to focus on more strategic, impact-driven work.

Remember that automation features don't happen overnight. It's a process that involves learning, adapting, and continuously improving.

Automation = Resource

Automation can power up a resource-constrained nonprofit by enhancing efficiency, reducing costs, and increasing your team's capacity.

With planning, training, and support, your organization can transition into this new phase, leveraging technology to automate the simple things that allow you to focus on more creative outputs.

You can simplify your fundraising through automation. Here are five simple automations that can help you raise funds for your nonprofit:

🎯 Donor Engagement:

Automate communication with potential donors by adding email marketing to your toolset. Adding sequences and automated thank-you pages allows you to create personalized email campaigns and follow-ups and track recipient engagement. Automated donor engagement will save you time and keep your messages consistent for your supporters.

🎯 Social Media:

Planning and scheduling posts for your favourite social media channels keep you consistent and well-distributed. Using tools like Canva and AI can set you apart from the rest. Create your post once and have the software distribute it to each channel. Stay social!

🎯 Online Donation Forms:

Set up automated online donation forms on your website or social media platforms. These forms make it easy for the donor by integrating with payment gateways, allowing donors to contribute easily and securely. Automating the donation process saves manual effort in collecting and processing donations while providing a simple giving experience for your supporters. Share the link to your form on all channels.

🎯 Tax Receipts & Gratitude:

Immediate thank you notes and offer gratitude for every donation received. An email automation tool can automatically send a personalized thank-you message to your donor post-donation. Gratitude shows your appreciation and strengthens the donor relationship, encouraging future contributions.

🎯 Reporting and Analytics:

Automation allows for report generation on fundraising progress, donor demographics, and campaign performance. Integrating your fundraising software with analytics tools enables you to access real-time data, track key metrics, and derive insights. Reports help you evaluate your fundraising efforts and make data-driven decisions to improve future appeals.

By learning and adapting to these five simple automations, you'll quickly see ways to streamline your fundraising efforts, spend more time engaging with donors, and contribute to the success of your nonprofit.

Exploring automation tools specifically designed for nonprofits can significantly impact your revenue goals.

Ready to explore your nonprofit's automations?
Let's meet, or hit reply! Happy to help you get started.

Link 💜

Amazing things happen when you collaborate, connect, and take 30 minutes to chat with a fellow nonprofiteer. I'm excited to support nonprofit communities this week with a massive shout-out to the Nonprofit Hive. Join today and get matched with nonprofit peers - a free video platform for nonprofit pros to connect and collaborate one-on-one.

You've heard about the fantastic results you can achieve via email marketing and growing an online audience. I can't say enough good things about ConvertKit. From the creator profile to sequence automations, this team is here to help you engage with your supporters. (Affiliate)

Guidde is the generative AI platform for business that allows you and your team to create video documentation. Great for onboarding new staff, a new client, or even a donor. Design like a pro!

Thanks for reading this far! See you in two weeks! ✌🏼

Your Digital Nonprofit: The Social Profit Stack

by Kelly Morris

Every other Sunday, I'll spark ⚡️your nonprofit's online fundraising strategy and deliver the tools you need to succeed. You'll receive an actionable tip and three links to drive donor engagement, deliver the best online experience for your donors, and raise more revenue. Join us!

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